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LOCAL BUSINESSES OR NOT FOR PROFIT ORGANISATIONS
5 Step smartBRAND services designed for
local businesses or not for profit organisations (fewer employees,
local market exposure, lower risk and less aggressive competitor
activity). Fees range from $410 up to $1,230 depending on the
clarity and strength of your marketing strategy (STEP 2) and
if you want our help in determining how to best use your new
brand (STEP 5).
STEP 1
INITIAL CONSULTATION – FREE
One of our Account Managers will call you to discuss the benefits
of smartBRAND and explain the methods of brand management.
STEP 2
SCOPING MEETINGS – $50.00 + GST
(if needed, additional
strategic advice fees range from $120.00 to $380.00).
If you are in the Wanganui region our Account Manager and one
of our design team will make an appointment that best suits
you to scope the complexity of your branding needs (where you
have come from, what direction you are heading in and what you
are trying to achieve). At this stage, if your marketing strategy
is unclear or weak, we can arrange an appointment for you with
Sway Marketing. Sway Marketing provides professional marketing
strategy advice and can best determine how your brand could
link to your strategy. The base fee for this service is $120.00
for a 90 minute consultation. If a brand building workshop with
your team, stakeholders or customers is required (often a good
idea) this would include a further fee of $260.00. A one page
strategic report is provided to you as well branding recommendations
(which we use).
If you are outside the Wanganui region we arrange for Sway Marketing
to call you and meet your needs over the phone and via email.
STEP 3
CONCEPT PRESENTATION – $120.00 + GST
From our meeting our graphic designers will create possible
concepts for your business brand. These will be presented to
you by our designers, explaining the methods and reasoning for
how we came up with the concepts.
STEP 4
FINAL PRESENTATION – $120.00 + GST
Following on from the concept presentation meeting our designers
will refine and complete your brand transformation. Mock-ups
of company stationery will be presented, along with other possible
branding opportunities.
STEP 5
DELIVERY – $120.00 + GST
(if needed, additional brand
placement fee would be $320.00).
When you have your brand sitting exactly where you like it we
will put a brand manual together which ensures the use of your
brand stays consistent and correct. We will also supply you
with working formats of your logo for your own use, and for
other printing and promotional material, which we can also print
and supply. Sway Marketing and smartBRAND will also produce
concepts for how your new brand could be presented and used
to achieve your marketing objectives (promotional design layouts,
location of signage, advertising placements etc). Our fee for
producing a separate brand placement report is $320.00.
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